Dream Design
A collective dream experience
DREAM-design project was a collaboration between Feifei Feng and Michelle Boyde for Design Tasmania in Australia, in 2018. It was commissioned by Karina Clarke, CEO Design Tasmania to present work for its annual Women in Design Colloquium.
Borrowing methodologies from social dreaming practice to explore a deeper, more emergent kind of ‘design thinking’, Michelle and Feifei invited participants to contribute an (anonymous) night dream using this online portal, which identifies and visualizes common themes.
Working alongside colloquium speaker Professor Susan Long, the links between dreams and themes were further explored and responded to in a 3D design outcome presented in a stunning gallery space, looking out onto Launceston’s photogenic City Park. The resulting exhibition explores collective dreaming materially, literally and analytically.
DREAM design logo designed by Feifei Feng
Credits
Dreamers - Michelle Boyde, Feifei Feng, Susan Long, Karina Clarke and 42 women working in design
Graphic artwork - Feifei Feng
Garment and bedding design and construction - Michelle Boyde
Garment rack design - Michelle Boyde
Garment rack fabrication - Stuart Houghton
Fabric printing - Frankie and Swiss
T-shirt printing - Spacecraft Studios Australia
Website - Alexander Dixon, Wasai LLC.
Dream Portal - David Patman and Noah Pedrini
Installation - Karina Clarke, MIchelle Boyde
Dancer and Model - Felicity Bott
Sound design - Matt Warren
Dream Diaries - Foot and Playstead
Dinner - Port Cygnet Catering with Trish Hodge
Photos - Bruce Moyle